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Wine Counterfeits in China & How to Avoid Them
作者:    发布于:2015-10-22 16:41:51    文字:【】【】【
摘要:假酒,仿酒,中国酒商

Fake products are a common problem in the Chinese wine market. Especially high-class European wines are often target of Chinese counterfeiters.
在中国假酒,仿酒可以说非常普遍,让消费者防不胜防。尤其是高等级的欧洲葡萄酒经常成为中国某些不法商贩的造假目标。
Product plagiarism is a common problem in China and the increasing popularity of European wines made it very lucrative to fake expensive wines. French wines, including the famous Bordeaux, are the favorite of counterfeiters, as they promise the highest margin. The brand ‘Lafite-Rothschild’ is one of the most copied ones. Consumers with limited wine knowledge are often targeted by the wine counterfeits. Many consumers, mainly in secondary and third tier cities, can’t tell if a wine is authentic or not. Wine connoisseurs in China’s main cities are more educated when it comes to wine, as they have easier access to wine classes and other wine events.
在中国假冒伪劣是一个普遍的问题。而现在随着欧洲的葡萄酒越来越受人关注,很多昂贵的葡萄酒自然成为了不法之徒觉得有利可图的目标。法国酒,尤其是波尔多地区的一些著名酒庄的葡萄酒,因为其巨大的利润导致造假仿冒行为十分普遍,其中拉菲酒庄首当其冲成为被仿制最多的酒庄。不法商贩欺骗的目标通常是二三线城市,对于葡萄酒知识了解不多,不能分别真假的客户。而中国的一线城市有很多接触正品,专业的葡萄酒培训的机会,人们对于葡萄酒的知识更丰富,了解更多。
Wine counterfeiters have different methods to persuade wine buyers that their product is authentic. Empty bottles that once contained expensive wines are filled with something else. Alternatively, counterfeiters fake labels, sometimes with funny results. As some forgers don’t know much about wine either, they mix up brand names and origins.
葡萄酒造假的商贩有很多不同的方法让他们的客户相信这是真酒。一种是真瓶内灌与其标签完全不同的酒。另外一种造假就是:自己印制酒标。当然这种很容易造成令人啼笑皆非的效果,因为造假者对于葡萄酒并不了解,他们甚至会将酒的品名和产地弄错。
Less sophisticated wine counterfeits can be avoided by doing some internet research before the purchase of the desired wine. Especially buying expensive wines in China requires a great deal of attention. Wine brands that have pricey wines in their portfolio usually take use of security measures. These can be for example in the label embedded bar codes. When a forger tries to remove the label, it breaks. Buyback programs for empty wine bottles are another attempt to fight fake wines.
在购买葡萄酒前,做一些简单的动作就可以让你免受假酒的困扰,例如在网络上搜索相关酒的知识,或者寻找代理商的信息。在中国,如果您购买价位价高的葡萄酒尤其需要谨慎。有些葡萄酒酒庄会在很多昂贵的葡萄酒上做许多防伪处理来以防假冒。比如在标签上增加特殊的条形码,或者特殊制作的标签,只要撕下瓶身就会有损坏,另外回购所售出的空瓶也是有效打击造假的方式。
Vinhill Fine Wine guarantees 100% authentic products. We import all products directly from vineyards and wine brands in Europe.
万希尔酒业保证所销售商品百分百都是原厂原酒装进口的正品,绝无假冒。

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