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Rotkäppchen
Surprise wears red:
A brand’s success in the German sparkling wine market.
Not only has the bright-red capsule of the bottle become the brand’s hallmark, it was also this capsule that triggered the brand’s name change from “Monopol” to “Rotkäppchen” after a trademark dispute with a French champagne house around 1894.

Today, the ageing and storage buildings in Freyburg/Unstrut produce the cuvées that have formed the backbone of our proud creation over the past few years: the so-called Traditional Range.

The cellarers work with classic base wines from various European wine-growing
regions. This is the origin of the popular fruity taste of the sparkling wine with the red cap. The various dosages lend the cuvées their individual character: the dry one, der Trockene, is tangy; the medium dry one, the popular Halbtrocken, is a bit smoother; the mild one, Mild, is fullbodied and smooth. Selected red wines give Rot käppchen Rubin its fine bouquet and the winy-velvety taste. Rosé Trocken (dry) rejuvenates the brand with its light design and the strong, fruity rosé.

Rotkäppchen Alkoholfrei (alcoholfree), made of carefully de-alcoholised wines, is the bubbly alternative for those who don’t want to drink alcohol. In 2009, with a market share of more than 30%, Rotkäppchen is the clear market leader in the sparkling wine market - and rising.

This development is based upon a continually growing consumer confidence: since 2002, Rotkäppchen sparkling wine has been named the “Most Trusted Brand” in the sparkling wine sector every year. This is a strong vote of confidence by consumers – more than 40% of those surveyed in 2009 voted for Rotkäppchen Sekt.

The power of a brand: Rotkäppchen sparkling wine in its latest premium design
Most Trusted Brand by Readers Digest.

From Germany Saale-Unstrut
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