图片详情
德国小红帽
1894年,在与法国香槟屋的商标争议发生后,红色瓶身的设计,使得“Rotkäppchen(德国小红帽)”应运而生。如今这座年代久远坐落于弗赖堡,温斯特鲁特河畔的酒窖,创造了我们一直引以为傲的创新混酿起泡酒---Traditional Range(典藏系列)。酿酒师们用产自欧洲的优质葡萄,酿造出“德国小红帽”独有的果香味起泡酒。不同的混合比例赋予了起泡酒不同的性格:味道浓烈,泡沫均匀的干型(Trocken),香醇流行、平衡优雅的半干型(Halbtrocken),口感清香柔滑的清爽型(Mild)。精挑细选的红葡萄,赋于德国小红帽宝石红起泡酒(Rotkäppchen Rubin)馥郁的芳香,以及天鹅绒般的口感。桃红起泡酒Rosé Trocken(干型)有着让人一见钟情的粉色,其浓烈的果香和清劲的口感让人爱不释手。

2009年,Rotkäppchen拥有超过30%的市场份额,其在起泡酒市场的领导地位不断上升。
品牌的成功源于消费者的信赖。自2002以来,Rotkäppchen一直被授予最值得信任的起泡酒品牌。市场调查显示,超过40%的消费者钟情于Rotkäppchen(德国小红帽)。



Surprise wears red:
A brand’s success in the German sparkling wine market.
Not only has the bright-red capsule of the bottle become the brand’s hallmark, it was also this capsule that triggered the brand’s name change from “Monopol” to “Rotkäppchen” after a trademark dispute with a French champagne house around 1894.

Today, the ageing and storage buildings in Freyburg/Unstrut produce the cuvées that have formed the backbone of our proud creation over the past few years: the so-called Traditional Range.

The cellarers work with classic base wines from various European wine-growing
regions. This is the origin of the popular fruity taste of the sparkling wine with the red cap. The various dosages lend the cuvées their individual character: the dry one, der Trockene, is tangy; the medium dry one, the popular Halbtrocken, is a bit smoother; the mild one, Mild, is fullbodied and smooth. Selected red wines give Rot käppchen Rubin its fine bouquet and the winy-velvety taste. Rosé Trocken (dry) rejuvenates the brand with its light design and the strong, fruity rosé.

Rotkäppchen Alkoholfrei (alcoholfree), made of carefully de-alcoholised wines, is the bubbly alternative for those who don’t want to drink alcohol. In 2009, with a market share of more than 30%, Rotkäppchen is the clear market leader in the sparkling wine market - and rising.

This development is based upon a continually growing consumer confidence: since 2002, Rotkäppchen sparkling wine has been named the “Most Trusted Brand” in the sparkling wine sector every year. This is a strong vote of confidence by consumers – more than 40% of those surveyed in 2009 voted for Rotkäppchen Sekt.

The power of a brand: Rotkäppchen sparkling wine in its latest premium design
Most Trusted Brand by Readers Digest.
脚注信息
Copyright(C)2009-2010 Vinhill Fine Wine   By Baikuan